Blog & Essay Archive
Five Signs Your Marketing is Misaligned with Your Business Model
If your marketing feels scattered and ineffective, it’s helpful to take a step back to assess your current business model and whether your marketing is in alignment with it. Learn some of the common signs that your business model is out of alignment with your marketing.
Meaningful Metrics: Using Data to Inform Your Strategy
Metrics — used the right way — are the key to unlocking a just enough strategy in your business and marketing.
The Three Essential Elements of an Effective Marketing Strategy
When marketing feels wobbly, the problem stems from business foundations; unclear objectives or something softer and more tender within you.
How to be more consistent
How to be more consistent with your marketing (without batching content, unless that’s your vibe).
The content marketing model is broken
Is the content-first approach to marketing designed to keep women entrepreneurs from succeeding?
How to get off the marketing hamster wheel
Three strategic questions to ask when considering jumping on a new marketing trend or platform.
Books to inspire your feminist marketing strategy
Five books to inspire your feminist marketing strategy