Amanda Laird is the founder and principal strategist at slow & steady. She graduated from Humber College’s corporate communications and public relations program in 2008 and has since led countless communications projects from concept through launch for small and large businesses, non-profit organizations and solopreneurs. Her work has been recognized by the Canadian Public Relations Society and the International Association of Business Communicators.

As a former holistic nutritionist Amanda is an advocate for reproductive health and wellness. She was the host of the Heavy Flow Podcast from 2017 to 2020 and is the author of Heavy Flow: Breaking the Curse of Menstruation published by Dundurn Press and nominated for the 2019 Kobo Emerging Writer Prize for Non-Fiction.

In her work at slow & steady, Amanda draws on her 15 years as a creative communicator, writer and holistic wellness practitioner, as well as feminist marketing and business frameworks from Kelly Diels, Jennifer Armbrust and CV Harquail.

Amanda lives with her husband and young daughter in Toronto where she can usually be found cooking, taking long walks listening to prestige TV recap podcasts, doing the Times crossword or obsessing over flowers.

Slow & Steady Values

Purpose

Everything that we do serves our purpose of our creating a more just, equitable and free world.

Integrity

We are committed to telling the truth and staying in alignment with our values.

Curiosity

We are life-long learners and love to ask why. We approach things with a beginner’s mindset.

Humour

We love to laugh and can find the humour in just about every situation. And of course, we never take ourselves too seriously.

Radical Generosity

We don’t believe in hoarding or gatekeeping knowledge. The more we share, the higher we all rise.

Collaboration

We love to work with other smart and talented entrepreneurs doing their own thing, making a better world.

client transformations

  • I'd Googled and struggled and groaned for months trying to get a coherent marketing plan together. I had all the information I needed, but exactly zero clarity. Amanda provided a clear throughline of intention that helped me figure out what I need to do, and most importantly, why. I can get results and still feel aligned. Thank you so much!

    Kelley Gardiner, Kelley Gardiner Copywriting

  • Chatting with Amanda about marketing was like a deep exhale. After my first full year running my writing and editing business, I had collected some wins, but also a long list of marketing "shoulds." Instead of piling on to my to-do list, Amanda reflected and celebrated my instinct to focus on the long game of quality work and genuine relationship building. The conversation felt like finding the marker on the trail that reassures you, yes, you are going in the right direction! Not only that, but Amanda sent me on my way with warmth and humour and some energy-boosting nuggets of wisdom to fuel my next steps. I'm feeling fortified and excited to keep moving forward.

    Malgosia Halliop