Strategic Communications Consulting for mission-driven small businesses & non-profit organizations
Hey there!
Amanda Laird is an award-winning communications consultant, writer and author, with more than 20 years of experience leading creative communications projects from concept to launch for organizations of all shapes and sizes - from tiny, solo businesses to PR agencies, multinational brands and non-profits.
How we work
Personalized Approach
We don’t have a rulebook because our clients aren’t following the rules anyway - in fact, they’re actively breaking them. Each client strategy starts from scratch and we work closely with you to understand your unique needs and goals.
Collaboration & Co-Creation
We collaborate with a trusted network of values-aligned partners outside of our zone of genius to be able to offer you a full suite of communications services such as SEO strategy and implementation, media relations and graphic design.
Go Slow, Stay Steady
Good work takes time and we go slow to cultivate client relationships rooted in trust and deep understanding. Recommendations are thoughtfully considered to ensure they align with your business and communications goals.
The Slow & Steady Process
Audit & Assess
Strategy & Plan
Development & Implementation
Measure & Adjust
We don’t believe in one-size-fits-all (or even most) solutions when it comes to communications and marketing strategy. Every plan is started from scratch, guided by each client’s unique business goals and objectives which serves as our North Star every step of the way.
Our approach to strategy and planning is data- and research-driven. We don’t believe in marketing just for the sake of marketing; each recommendation is carefully considered to help you achieve your communications goals and big picture vision.
Current & Previous Clients
MakeWay
The Period Purse
The Diversity Institute
Toronto HIV Network & People With AIDS Foundation
SheEO (Coralus)
Insight360
Janet Nielsen Communications
Scoutt
Resolver
Communicatto
FUEL Change
R LABS
“Amanda is a dream to work with. She is skilled, collaborative and kind.”
— Erica Proctor, Founder & Executive Director, FUEL
What People Are Saying
“The Period Purse worked with Amanda over many months to realign our wording through our website copy overhaul and audit of one of our programs to make it stronger and clearer to the public. We enjoyed working with Amanda through her organization, guidance and meeting all deadlines. I highly recommend working with Amanda and we know we will again in the future.”
— Jana Girdauskas, Founder & Program Manager, The Period Purse
“Amanda is a top notch communicator, with a keen sense of matching messages and tone to audience needs. Strategic in her approach, she always focuses on outcomes - tangible evidence the communications was ‘heard.’ Amanda mixes traditional and digital tactics effortlessly, is a whiz at events and is a crackerjack writer and editor. She’s also great fun to work with!”
— Doug Lacombe, President, communicatto
Let’s work together.
Interested in working together? Complete the form below to tell us about your project / what you’re looking for and we’ll be in touch shortly.